No need to balance legacy profitability and innovation.

Most companies have to balance significant profitability expectations between legacy brands and new innovations. Our 'Activate' product fostering model sees us take full responsibility for sales, marketing and patient support to optimise profit in a cash neutral way.

For companies entering the UK market, the model can also be used to launch a brand without the need to set up commercial infrastructure. The service is a true shared-risk and reward approach to optimising the commercial potential for our clients’ brands.

Drawing on Uniphar’s extensive range of commercial capabilities and working in partnership with the manufacturer, we take full responsibility for brand sales and marketing, and, via a unique mechanism, are able to support the delivery of the commercial strategy without the need for upfront investment by the manufacturer.