The Situation

A Dermatology brand within the competitive Generics market had no sales resource, and with sales lagging, needed to address the decline in their prioritised accounts.

The Situation

The Solution

A high-quality flexible team of three Multi-Channel Account Managers were implemented for six months to address both Primary and Secondary Care Healthcare Professional (HCP) engagements.

The Solution

The Results

  • Over 80% of priority accounts were covered with an average of 4.6 contacts made by the team per day. 
  • Priority accounts saw 2% growth compared to -2% growth on non-priority accounts, secured by over 900 business-driving activities, including phone calls, face-to-face meetings and emails to HCPs.
The Results

2%

Growth in priority accounts

900

Business-driving activities

>80%

Priority accounts covered

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