A Dermatology brand within the competitive Generics market had no sales resource, and with sales lagging, needed to address the decline in their prioritised accounts.
A high-quality flexible team of three Multi-Channel Account Managers were implemented for six months to address both Primary and Secondary Care Healthcare Professional (HCP) engagements.
- Over 80% of priority accounts were covered with an average of 4.6 contacts made by the team per day.
- Priority accounts saw 2% growth compared to -2% growth on non-priority accounts, secured by over 900 business-driving activities, including phone calls, face-to-face meetings and emails to HCPs.
Growth in priority accounts
Priority accounts covered