The Situation

A client had recently acquired a product that was in direct competition with another brand. Limited market intelligence was in place, and it was thought that market access improvements were going to be made to the competitor brand which would threaten the client’s revenue stream further.

The objective set to a group company was quite simply to both defend, and grow the client's product awareness and sales.

The Situation

The Solution

Industry intelligence was used to prioritise UK CCGS / Health Boards in line with market access and value, and from this, an initial target group of 40 CCGS was identified. Three Multi-Channel Account Managers were deployed for an initial commitment of 225 days, and a seven-month pilot project focused on mixed Medicines Management and Specialist Hospital Customer base was initiated.

The Solution

The Results

The client saw:

  • 28.5% cash growth over six months
  • 10% increase in market share.
The Results

28.5%

Cash growth over six months

10%

Increase in market share

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