Bounty is one of the largest advertising and communications companies in the world. For nearly 50 years they have been providing direct marketing and support services to major pharmaceutical companies and other services that target parents of young children. You may have heard of, or received, the 'bounty pack' given to new mothers and containing samples of leading brands.

The company was founded in 1959, based in London and had 6 employees. They now employ 590 people and distribute 3.4 million bounty packs every year. As well as the packs, Bounty has also published guides to parenting and pregnancy such as 'Planning Your Pregnancy' and 'Your Toddler'.

Bounty works closely with the NHS, with Postnatal Bedside Caring Distributors who communicate with new mums and Ward Midwives. This role serves to inform the new mums and also to discreetly collect useful data from them. Bounty Health Network Advisors work with Community Midwives, Health Visitors, Practice and School Nurses.

Products

Media - delivering product samples and information to key customers - from pregnancy through to when their children start school.

Data Bounty can use their 9.1 million strong database to gain useful data. 96% of parents give information about their family and lifestyles to Bounty and 80% of parents give permission for Bounty to pass their details to selected brands.

Online services Bounty’s website has over 750,000 hits per month and 560,000 opted-in members. Companies can make an agreement with Bounty to advertise on their website.

Healthcare professionals detailing the Bounty Health Network of 12 advisors seek to see thousands of healthcare professionals to detail products which in turn they may recommend to their patients.

www.bountybusiness.com

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