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customer insights
Since 2005, star has written for Pharmaceutical Field, an industry leading journal for medical sales professionals. Until the end of 2007 they contributed to a monthly column, Career Insights, in which they commented on interviews with medical sales representatives and managers, offering tips for career progression, job hunting and interview technique.
Now star contributes to a new column, Customer Insights, in which the focus is on various health professionals. Key customers and influencers are interviewed in order to provide sales representatives with an insight into their perspectives and priorities. The column aims to enhance readers¹ understanding of the market and the skills needed for success.
Below you can download pdf’s of previous ‘Customer Insights’.
2009
March
This month, Customer Insights profiles the role of the Practice Nurse. As more services move out of hospitals and into the community, the demands placed on Practice Nurses have increased... read more or download pdf
February
Natasha Pradhan, Nursing Sister in A&E working for North West London Hospitals NHS Trust, spoke to Pf about the demands of her role and how the industry can improve relationships in emergency care... read more or download pdf
January
This month we profile a Practice Manager and note a significant sphere of influence... read more or download pdf
2008
December
This month, Customer Insights profiles profiles a second year Medical Trainee. Junior doctors have an important role to play in secondary care, but how well is the pharmaceutical industry developing lasting relationships with this group?... read more or download pdf
November
This month, Customer Insights profiles a Principal Pharmacist and finds the development of a clinical pharmacy service is a high priority... read more or download pdf
October
This month, Customer Insights looks at the growing importance of Public Health. Pf spoke to Fiona Harris, a Consultant in Public Health, and found that understanding local population needs could be key to delivering successful sales messages... read more or download pdf
September
This month, Customer Insights profiles an experienced, but now part-time GP who works 50 hours a week. Dr Steve Head is a GP appraiser and Practice Lead on PBC. How has he responded to the dramatic changes in the NHS?... read more or download pdf
August
This month, Customer Insights profiles a GP with a Special Interest. It examines how the concept of service redesign is providing greater opportunity for pharma and, in the process, re-engineering interactions between GPs and representatives... read more or download pdf
July
The role played by pharmacy in the development of healthcare delivery in the UK is evolving. This month Customer Insights focuses on the role of a Senior Pharmacist who is also qualified as an Independent Prescriber... read more or download pdf
June
I am the Formulary Development Pharmacist for Surrey & Sussex NHS Trust. Other titles such as Prescribing Advisers, Pharmaceutical Advisers, Medicines Management and Heads of Commissioning with Pharmacy Services perform similar roles... read more or download pdf
May
Non-prescribing opinion leaders now have a significant influence on whether your product will be prescribed. This month, Customer Insights profiles Public Health and Medicines Management. Pf speaks to Alison Tennant, Head of a Medicines Management Team in Dudley, West Midlands and a Specialist in Pharmaceutical Public Health... read more or download pdf
April
This month, Customer Insights examines the situation north of the border.
Whilst PBC has not reached the NHS in Scotland, some of the pressures on
prescribing appear remarkably familiar.
Name: Dr Ewan Crawford, GP, Edinburgh... read
more or download
pdf
March
Practice-based Commissioning is steadily establishing itself across the NHS. This month, Customer Insights profiles a role at the heart of this important activity. We interview Dinah Roy, Chair of a PBC Group in County Durham, and GP... read more or download pdf
February
In the second instalment of our series looking at the different roles in the industry’s NHS customer-base, Pf this month spoke to Mark, a Secondary Care Physician who also sits on a local prescribing committee... read more or download pdf
January
Steve Tarpey joined Boehringer Ingelheim after 12 years in the pharmaceutical industry. Promoted to Sales Director in July 2006, he is responsible for setting the salesforce strategy and ensuring the effectiveness of the processes... read more or download pdf
2007
December
In the first instalment of a new monthly series looking at the industry’s NHS customer-base, Pf offers insight into the commissioning function – an area of increasing significance for UK pharma... read more or download pdf
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Nurse Advisor, London and the South West
Location: London and the South West
Salary: Salary £25,000 - £30,000
Notes: <p>Nurse Advisor</p> <p>London and the South West</p> <p>Salary £25,000 - £30,000 plus benefits</p> <p>Permanent position</p> <p>1201 -130</p> <p>Star's searching for a talented Nurse Advisor with experience in tissue viability on behalf of a <strong>market leading supplier of specialist equipment to the NHS, community and nursing home sectors.</strong><strong> </strong>This is a fantastic opportunity to be your own boss and work under your own initiative!</p> <p>You'll be responsible for contributing to the development and provision of a high quality nursing service and to function as part of the team by providing clinical support. It's essential you have an up to date pin with an ENB998 or City and Guilds 930 teaching course.</p> <p>So if you're passionate about your work and would like more information about this exciting opportunity, contact Kevin at Star today on 01628 581 240 or email your CV to <a href="mailto:kevin.osullivan@starmedical.co.uk">kevin.osullivan@starmedical.co.uk</a> to apply.</p>
Key Account Manager - Rheumatology, Leeds, Airedale, Barnsley, Calderdale and Huddersfield
Location: Leeds, Airedale, Barnsley, Calderdale and Huddersfield
Salary: Competitive salary and benefits
Notes: <p>Key Account Manager - Rheumatology</p> <p>Leeds, Airedale, Barnsley, Calderdale and Huddersfield</p> <p>Competitive salary and excellent benefits</p> <p>Contract position</p> <p>1111-108</p> <p>Star's recruiting for a new and exciting Key Account Manager opportunity on behalf of a market leading biopharmaceutical company; our client is devoted to creating innovative medical products to improve human health around the world, and offers excellent career development opportunities, recognition and rewards!</p> <p>It'll be your job to build long-term relationships with key customers in the Rheumatology community; you'll have expert knowledge of the NHS environment and its initiatives, and the ability to influence key connections to achieve sales objectives.</p> <p>We'd like to hear from enthusiastic people with the drive and determination to succeed. Confident, proactive and diligent in your approach, you'll maintain focus under pressure and ideally have previous experience in the haematology or oncology markets.</p> <p>So if you're experienced in a dedicated hospital sales role, and would like further information on this Key Account Manager opportunity, please contact Sam at Star on 01628 581240 or email your CV to <a href="mailto:samantha.wise@starmedical.co.uk">samantha.wise@starmedical.co.uk</a></p>
Head of Key Accounts, Nationwide opportunity
Location: Nationwide opportunity
Salary: Competitive salary and benefits
Notes: <p>Head of Key Accounts</p> <p>Nationwide opportunity</p> <p>Competitive salary and excellent benefits</p> <p>Permanent position</p> <p>1201-126</p> <p>Star's searching for a resilient, hard-working and proactive achiever to join a market leader in ophthalmology in a role with a fantastic salary and benefits package!</p> <p>It will be your job to lead the key account team in the UK and Ireland and deliver sales plans for key accounts; you'll work closely with heads of departments to support the field sales team and provide accurate sales, investment and demand forecasts when needed.</p> <p>People with excellent team working and communication skills and the ability to work under pressure will thrive in this management role. You must have proven sales leadership and people management skills, extensive knowledge and experience of the sales function including relevant chain, channel and category management and a pragmatic and decisive approach to your work.</p> <p>So if have the ability to manage tactically and a strong understanding of the market then we'd like to hear from you! Contact Mike at Star today on 01628 581 240 or email <a href="mailto:michael.kan@starmedical.co.uk">michael.kan@starmedical.co.uk</a></p>
Medical Liaison Manager, East of England
Location: East of England
Salary: Negotiable salary depending on experience
Notes: <p>Medical Liaison Manager</p> <p>East of England</p> <p>Negotiable salary depending on experience</p> <p>Permanent position</p> <p>1201-62</p> <p>Star's recruiting for an accomplished Medical Liaison Manager to join a 'boutique' pharmaceutical company renowned for its great team culture; our client maintains a 'small company' ethos which allows its employees to capitalise on market opportunities!</p> <p>To be successful in this role you must have experience of selling to payers and KOLs as well as previous experience in a strategic NHS role. An in depth understanding of the NHS environment and NHS policy at national and local level is essential, along with demonstrable key account management, proven business acumen, networking skills and strong project management experience.</p> <p>If you'd like to find out more about this Medical Liaison Manager opportunity, please call Michael at Star on 01628 581 240 or email your CV to <a href="mailto:michael.kan@starmedical.co.uk">michael.kan@starmedical.co.uk</a></p> <p> </p>
Business Sales Executive, Dublin
Location: Dublin
Salary: Salary up to £45,000
Notes: <p>Business Sales Executive</p> <p>Dublin</p> <p>Salary up to £45,000 with the potential for £20,000 bonus</p> <p>Permanent position</p> <p>1112-70</p> <p>Star's recruiting for a driven and proactive self-starter with good market awareness to join a leading provider of sales, marketing, and distribution solutions to the healthcare sector in Ireland and the UK; our client is dedicated to quality and boasts a strong product pipeline for the months ahead!</p> <p>It will be your job to sell the clinical benefits of our client's products through sales presentations, and raise awareness of them as a market leader in the UK and Ireland; you will work hard to establish and maintain high quality partnership relationships with KOLs, Clinical and Nursing Consultants, and Purchasing Managers to create new business sales.</p> <p>People with sales experience in the healthcare industry, ideally in the laboratory market will thrive in this sales-focused role! Applicants must have a third level qualification in a scientific field and expertise within the area of life sciences and molecular pathology.</p> <p>So if you have excellent communication skills and the ability to develop long-term business opportunities, we'd like to hear from you! To find out more about this exciting opportunity, please contact Kevin at Star on 01628 581 240 or email kevin.o'sullivan@starmedical.co.uk</p>
Master Data Clerk UK, Chesterfield
Location: Chesterfield
Salary: Negotiable salary
Notes: <p>Master Data Clerk UK</p> <p>Chesterfield</p> <p>Negotiable salary based on experience</p> <p>Permanent position</p> <p>1201-77</p> <p>A brand new opportunity has arisen for an organised, analytical person competent in the use of excel to join a rapidly growing company that supplies medical and surgical products directly to Hospitals; this position offers fantastic career prospects and scope for promotion!</p> <p>Your role will focus on margin management and the upkeep of the master data file using existing programs and your accuracy and proficient analytical skills; you will cleanse and maintain master data, including customer and supplier contract libraries, and highlight margin issues on a daily basis. </p> <p>The successful candidate will be able to demonstrate experience in a similar role, preferably within a fast moving, high volume environment, and experience of product management. You must be detailed orientated, have first-class problem solving skills and the ability to manage high volume data!</p> <p>So if you have a clear focus on quality and would like to find out more, please contact Kevin at Star on 016281 581 240 or email <a href="mailto:kevin.osullivan@starmedical.co.uk">kevin.osullivan@starmedical.co.uk</a></p> <p> </p>
Senior Medical Writing Associate, Buckinghamshire
Location: Buckinghamshire
Salary: Salary £32-37K
Notes: <p>Senior Medical Writing Associate</p> <p>Buckinghamshire</p> <p>Salary £32-37K plus benefits and bonus</p> <p>Permanent position</p> <p>1112-121</p> <p>Star's recruiting for a Medical Writer to join one of the top pharma companies in the UK! You will author or assist with the authoring of regulatory documents for clinical research, including clinical study reports, clinical summary sections of common technical documents, investigator brochures and protocols.</p> <p>The ideal applicant will be an experienced Medical Writer with experience of medical writing within the pharmaceutical or CRO industry. You must be detail orientated, have a PHD, Maters or Degree in Life Sciences or Biological Sciences and familiarity of clinical trial processes.</p> <p>To apply or for more information please contact Andy Smith at Star on 01635 40755 or email your CV to <a href="mailto:andy.smith@starmedical.co.uk">andy.smith@starmedical.co.uk</a></p> <p> </p>
Clinical Project Manager, Berkshire
Location: Berkshire
Salary: Competitive salary plus benefits
Notes: <p>Clinical Project Manager</p> <p>Berkshire</p> <p> </p> <p>Competitive salary plus benefits</p> <p>Permanent position</p> <p>1201-79</p> <p>We're searching for an experienced and motivated Clinical Project Manager to work on international clinical trials! This is an office based Project Manager role based in Berkshire, although 2 days a week from home is feasible.</p> <p>You'll be responsible for managing all aspects of assigned clinical trials, including study preparations, site initiations, periodic monitoring, status and safety reporting; you'll be working on a range of studies so no precise therapeutic experience is needed providing you have project management experience at a UK CRO.</p> <p>So if you're educated to degree standard and have experience managing multi-national studies as a Clinical Project Manager then we'd like to hear from you! Contact Andy at Star on 01635 40755 or email <a href="mailto:andy.smith@starmedical.co.uk">andy.smith@starmedical.co.uk</a> to find out more.</p>
Product Specialist, North East
Location: North East
Salary: Negotiable salary plus excellent benefits
Notes: <p>Product Specialist</p> <p>North East</p> <p>Negotiable salary plus excellent benefits</p> <p>Permanent position</p> <p>1201-149</p> <p>A new opportunity has arisen for someone with knowledge of capital equipment sales to join a leader in cardiac and neurological device technology; you'll have the opportunity to develop and progress your career with our client!</p> <p>Providing technical support and assistance to the sales force and physicians will be your main priority; you'll make sure that you maintain up-to-date technical knowledge of new therapies and technologies as well as a general understanding the country healthcare market.</p> <p>Star would like to speak to influential individuals with knowledge of cardiac catheter lab and operating room procedures and protocol. Ideally you will have experience with programmable medical devices and software based medical systems; strong communication skills, both verbal and written are essential to this role.</p> <p>To apply or to find out more about this Product Specialist opportunity, contact Rosie at Star today on 01628 581 240 or email your CV to <a href="mailto:rosie.kausar@starmedical.co.uk">rosie.kausar@starmedical.co.uk</a></p>
Territory Manager - Diabetes Device, Birmingham
Location: Birmingham
Salary: Salary up to £35,000
Notes: <p>Territory Manager - Diabetes Device</p> <p>Birmingham</p> <p>Salary up to £35,000 plus attractive bonus structure</p> <p>Contract position maternity cover</p> <p>1201-45</p> <p>Star's recruiting for a proactive, dedicated individual with medical sales experience to enter into a fast and expansive commercial market with a company committed to improving the quality of life for people with diabetes; you will work with nurses and consultants in the diabetes field as a Territory Manager and be responsible for an account management style of working within primary and secondary care. You'll drive to achieve annual sales targets and increase market share through building influential relationships with key diabetes personnel.</p> <p>We'd like to speak to enthusiastic, driven and versatile achievers with good demonstrable sales figures to date and the ability to effectively manage key accounts within primary or secondary care; diabetes experience is also desirable in this role.</p> <p>So if you have a pragmatic approach to problem-solving, and would like further information on this exciting opportunity, please contact John at Star on 07590182753 or email your CV to <a title="mailto:john.turnbull@starmedical.co.uk" href="mailto:john.turnbull@starmedical.co.uk">john.turnbull@starmedical.co.uk</a></p>
